“Marketing is no longer about the stuff that you make, but about the stories you tell.”
- Seth Godin
Storytelling plays a pivotal role in
business strategy, culture, leadership, management, and marketing
Powerful business cultures, such as Disney, Facebook, and Apple, are “anchored” in uniquely humanizing stories and ongoing storytelling which creates connections, drives activities, inspires involvement, affirms shared beliefs, reinforces purpose, and provides an important reference point to keep the business aligned and on the right track.
Simply put, your culture is your business and your business is your culture. Storytelling creates a strong connection between business and culture.
The good news is businesses of all shapes and sizes can cultivate a strong story-driven business culture and Social Frequency can help you make it happen.
STORYTELLING CONSULTING SERVICES
•Off-Camera research interviews
•Business story development and optimization
•Story-driven business and organizational strategy
•Story-driven communications and PR strategy
•Digital and social media strategy
“Customers will never love a company until the employees love it first.”
- Simon Sinek